Reports To: Partnerships Marketing Manager

CLUB BACKGROUND

The Adelaide Lightning Basketball Club is one of Australia’s most successful and respected women’s basketball organisations, competing in the WNBL. The Club is committed to elite performance on the court, strong community connection, and sustainable commercial growth off the court.

As part of the Club’s continued focus on growing its fan base and commercial revenue, Adelaide Lightning is strengthening its ticketing and membership capability, with a focus on increasing ticket sales, membership growth, and retention.

EMPLOYMENT STRUCTURE

Seasonal Role (July 2026 - February 2027)

Part-time Role (0.5 Contractor)

Flexibility to work evenings, weekends and game days during the season as required.

POSITION PURPOSE

The Ticketing & Membership Manager is responsible for driving ticketing and membership revenue for Adelaide Lightning home games and seasons while delivering a high-quality experience for members and fans.

This role leads both the commercial performance and operational delivery of ticketing and membership, including managing the Club’s relationship with ticketing provider, overseeing ticket builds and on-sales, and supporting game-day ticket operations.

The position is a frontline, execution-focused commercial role, responsible for generating ticket sales, managing member relationships, coordinating ticketing systems and processes, and ensuring the successful delivery of ticketing and membership initiatives across the WNBL season.

Working closely with the CEO and Partnerships Marketing Manager, who lead the Club’s broader commercial strategy, this role focuses on converting opportunities into revenue, strengthening member relationships, and delivering an outstanding fan experience.

KEY RESULTS AREAS AND RESPONSIBILITIES

Ticketing and Membership Sales

Drive outbound sales activity to secure new ticket buyers and members
Sell season memberships, multi-game packages, group tickets, and premium ticketing products
Build and manage a strong sales pipeline across the season
Meet and exceed agreed ticketing and membership revenue targets
Identify opportunities to upgrade casual attendees into members or higher-value ticketing products

Ticketing Operations and Systems

Manage the Club’s relationship with ticketing provider
Coordinate event builds, ticket inventory, pricing structures, and on-sale timelines within the Ticketek system
Ensure accurate setup of ticket categories, pricing tiers, promotions, and membership allocations
Monitor ticket sales performance and inventory levels across all games and packages
Work with Ticketek to optimise the fan purchasing experience and resolve ticketing issues when required
Generate ticketing reports and insights to track performance and inform sales strategies
Ensure accurate integration of ticketing data with the Club’s CRM system

Membership & Customer Relationship Management

Act as the primary point of contact for members and key ticketing customers
Build strong relationships to drive renewals and repeat attendance
Proactively manage membership renewals and retention initiatives
Handle member and customer enquiries, service issues, and special requests professionally and efficiently
Maintain accurate customer records and engagement notes in the Club’s CRM system

Game Day Delivery and Experience

Coordinate ticketing and membership entitlements in collaboration with operations and game-day staff
Work with ticketing vendor and venue staff to ensure smooth game-day ticketing operations
Support members, guests, and key ticketing customers on game days as required
Capture feedback from fans and members to inform improvements to the game-day experience

Reporting and Sales Administration

Maintain accurate sales reporting, pipeline tracking, and renewal forecasts
Provide regular updates to the CEO on sales activity, revenue performance, and upcoming opportunities
Monitor ticketing sales trends and identify opportunities to optimise pricing, promotions and packages
Support improvements in ticketing systems, CRM usage, and customer data quality

Collaboration and Club Support

Work closely with marketing to support ticketing and membership campaigns, digital promotions and lead generation
Assist with broader fan engagement and commercial initiatives as required
Represent the Club professionally with members, partners, and the wider community

SKILLS, QUALIFICATIONS, AND EXPERIENCE

Experience in ticketing, membership sales, business development, or event sales, ideally within sport, events, hospitality, or entertainment
Experience working with ticketing platforms such as Ticketek, Ticketmaster, or similar systems is highly desirable
Proven ability to generate leads, conduct outbound sales, and close deals
Strong customer service mindset with experience managing member or customer relationships
Commercially driven with accountability for revenue outcomes
Strong communication, relationship-building, and negotiation skills
Experience using CRM systems and ticketing platforms to manage customer data and sales pipelines
Highly organised with strong attention to detail and follow-through
Ability to work in a fast-paced, event-based environment

KEY PERFORMANCE INDICATORS

Achievement of ticketing and membership revenue targets
Membership renewal and retention rates
Growth in ticket sales and membership base year-on-year
Accuracy and quality of CRM and sales reporting
Member and customer satisfaction outcomes

Adelaide Lightning

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Ticketing and Membership Manager - Part Time