The Marketing Manager is responsible for driving customer acquisition, brand growth, and digital engagement across all programs, events, and tours.

This is a commercially accountable, hands-on leadership role responsible for:

Increasing registrations and revenue
Building a high-performing marketing engine
Ensuring brand consistency aligned with NBA standards
Delivering measurable ROI across all marketing channels

Reporting to the CEO and Executive Chairman & Founder, the role requires a balance of strategy, execution, and performance optimisation.

KEY RESPONSIBILITIES

Social Media & Content Management

Coordinate with photographers and videographers to ensure high-quality, on-brand content is captured at all programs and events.
Curate, edit, and select engaging content for daily posting across Instagram and Facebook.
Develop and manage a structured content calendar using Canva.
Write compelling and engaging copy for all social media posts.
Publish and promote events via Facebook and other platforms.
Stay up to date with the latest social media trends, tools, and best practices, and share insights with the team.
Manage community engagement by responding to comments, messages, and mentions in a timely and professional manner.

Paid Media & Performance Marketing

Plan, execute, and manage paid advertising campaigns across Meta platforms (Facebook & Instagram).
Monitor campaign performance and optimise for conversions and engagement.
Provide regular performance reports with insights and recommendations for improvement.

Marketing Operations & Communications

Create and distribute EDM campaigns through HubSpot.
Manage customer communication, including inquiries, refunds, and issue resolution via email, phone, and Humanitix.
Coordinate website updates with the WordPress developer to ensure content is accurate and up to date.
Maintain organised ?le management systems and ensure e?cient transfer of assets across platforms.
Communicate professionally with internal stakeholders and NBA o?ces globally.
Event & Program Marketing
Create and manage events on Humanitix for term programs and holiday camps.
Develop event pages, including pricing, descriptions, and visual assets.
Design promotional materials (?yers, banners, digital ads, merchandise concepts) using Canva.
Support pricing strategy for programs and events in collaboration with management.

Branding & Creative

Ensure all marketing materials align with NBA Basketball School and Basketball Magic Australia brand guidelines.
Design and produce all visual assets including:
- Social media graphics
- Flyers and banners
- EDM creatives
- Merchandise

On-Site

Attend key events and programs to capture and share real-time content (photos, videos, updates).
Create live social media coverage to increase engagement and visibility.
Assist with holiday camp and term program check-ins when required.

Administration & Coordination

Order and organise participation certi?cates and awards through suppliers (e.g. Kwik Kopy).
Support overall marketing logistics and coordination across multiple programs and locations.

SKILLS & EXPERIENCE REQUIRED

Proficiency in Canva(essential)
Experience with HubSpot(essential)
Familiarity with Humanitix(or willingness to learn)
Experience managing Meta Ads (Facebook & Instagram)
Strong understanding of social media platforms and content strategy
Excellent written and verbal communication skills
Strong organisational skills and attention to detail
Ability to multitask and manage multiple campaigns and timelines
Experience in sports, events, or youth programs (preferred but not essential)

TOOLS&PLATFORMS

Canva
HubSpot
Humanitix
Meta Business Suite (Facebook & Instagram Ads)
Microsoft Teams
WordPress (basic coordination level)

KEY ATTRIBUTES

Creative and positive, proactive mindset
Strong attention to detail
Ability to work independently and as part of a team
Passion for sport, youth development, and the basketball community
Strong time management and problem-solving skills

OUTCOME EXPECTATIONS

Increase program registrations and brand awareness
Deliver consistent, high-quality content across all channels
Maintain strong engagement with the NBA Basketball School community
Execute e?ective marketing campaigns that drive measurable results

WHY JOIN US

Lead the marketing for Australia’s leading grassroots basketball organisation
Play a key role in our national expansion strategy
Work in a collaborative, energetic, and growth-focused environment
Build your reputation as an expert marketing leader within grassroots sport
Join the NBA’s only grassroots development initiative in Australia

ADDITIONAL INFORMATION

Some after-hours and weekend work required.
Domestic and international travel may be necessary.

ABOUT US

Basketball Magic is the exclusive licensee and operator of NBA Basketball School Australia, and a leading basketball events and tours company in the region. We are passionate about connecting players and teams with exceptional basketball experiences both locally and globally.

NBA Basketball School Australia provides young athletes aged 6-18 with a structured and engaging environment to learn the game and refine their skills under the guidance of experienced coaches using proven training techniques created by the NBA’s elite Basketball Development Team.

Our Basketball Magic Australia business specialises in organising inbound and outbound tours for youth, university, and professional teams, offering valuable opportunities for development and international competition.

Together, Basketball Magic Australia and NBA Basketball School Australia are committed to inspiring the next generation, growing the game, and supporting the development of Australia's basketball systems and pathways. Basketball Magic Australia and NBA Basketball School Australia enjoy the strong support of the NBA.

Basketball Magic

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Marketing Manager