About the Organisation

Established in 1935, the Canterbury-Bankstown Bulldogs boast a proud history of on-field and off-field success, influencing competing brands in the Australian sporting landscape and unifying people and communities through the values we represent and stand for.

Built on foundations of hard work, perseverance, and resilience, this organisation never backs down from a challenge. We chase excellence in the pursuit of success. With eight premierships to our name, we are hungry for more.

We are the crown jewel of South Western Sydney, breaking down social barriers and bringing together people of diverse cultural backgrounds. We are a pillar of the Canterbury-Bankstown area and strive to be a cornerstone and institution our community can lean on.

About the Role

The Membership Sales Team Lead is responsible for driving new membership growth and revenue for the Canterbury-Bankstown Bulldogs through high-performance sales leadership, structured acquisition strategy, and disciplined daily execution.

The role leads and develops the Membership Sales Officers, setting clear targets, driving accountability, and building a competitive, results-focused sales culture. With direct ownership of acquisition number and financial targets, the Sales Team Lead ensures the Club’s membership pipeline is consistently filled, actively managed, and converted.

Through strong campaign execution, premium product oversight, and best-practice prospect management, the role plays a critical part in growing the Bulldogs membership base and delivering sustainable year-on-year revenue growth.

Key Responsibilities

1. Sales Leadership & Performance Management

Lead, motivate and develop Membership Sales Officers
Set and communicate clear daily, weekly and campaign-based sales targets
Drive accountability against membership acquisition and revenue targets
Conduct regular one-on-one coaching, call reviews and performance check-ins
Foster a high-performance, competitive and team-oriented sales culture

2. Revenue & Target Accountability

Own and deliver membership acquisition target (number and revenue)
Accountable for financial outcomes across all acquisition campaigns
Monitor and optimise conversion rates, yield per sale and cost per sale
Identify pipeline gaps and implement corrective sales strategies
Ensure campaign performance aligns with broader Club growth objectives

3. Sales Operations & Daily Execution

Roster Sales staff to balance campaign priorities and inbound/outbound activity
Build and communicate daily sales priorities and call objectives
Oversee pipeline management to ensure consistent follow-up and conversion
Manage phone system usage, call quality standards and reporting accuracy
Drive disciplined activity tracking across all prospect lists

4. Training & Capability Development

Lead onboarding and ongoing training for Sales Officers
Develop scripts, objection-handling frameworks and best-practice sales processes
Conduct regular call listening and feedback sessions
Build individual and team sales capability to improve conversion rates

5. Prospect Management & Customer Journey

Build and maintain a best-practice prospect management system
Develop and manage a structured membership acquisition funnel
Ensure accurate CRM usage and high data integrity standards
Contribute to the membership continuum and broader customer journey framework

About You

We are looking for a motivated team player who thrives in a fast-paced environment and is passionate about delivering exceptional experiences to our members.

The Ideal Candidate Will Possess:

Proven sales experience within a call centre, membership or high-volume outbound sales environment
Demonstrated experience leading, coaching and performance managing sales staff
A strong track record of achieving and exceeding individual and team-based sales targets
The ability to build rapport quickly and communicate with confidence across a broad member base
Experience driving sales culture, accountability and daily activity standards
Strong analytical capability, with the ability to interpret sales data, conversion metrics and campaign performance
Excellent time management, organisational skills and attention to detail
Experience using CRM systems (Salesforce, Memberlink or similar) to manage prospect pipelines and reporting (preferred)
Availability to work flexible hours, including evenings, weekends and match days

What We Offer

Fantastic culture of grounded people, passionate about what they do.
Free parking onsite.
Canterbury-Bankstown Bulldogs merchandise.
Complimentary Canterbury-Bankstown Bulldogs Membership.

If you are a passionate and driven individual looking to be part of an exciting and growing team, we’d love to hear from you!

Canterbury-Bankstown Bulldogs Rugby League Club

Latest Jobs

Membership Sales Team Lead