The Social Media & Event Coordinator is responsible for attracting and interacting with our target audience, managing our reputation, and creating one-of-a-kind customer experiences through social media coordination, event planning, programming, and communications across all New Land Hospitality locations. This position is considered full-time with an average of 30 hours/week spent primarily on admin and event duties, but some bartending may be required if the location needs assistance.

Responsibilities:

Social Media Coordination

Create and coordinate editorial calendars
Use social media channels to craft brand stories; generate, edit, and publish engaging content
Build social media followers and engagement on applicable platforms for each property through
multiple avenues including but not limited to: strategic community engagement, targeted paid social ads, influencer partnerships, community promotions and contests

Manage online reputation by responding to online reviews on a variety of platforms in a timely fashion; solicit positive reviews from community members, customers, visitors, etc. based on each brand platform

Manage Loyalty perks through POS platform, SMS marketing, or email marketing

Digital & Print Media

With the support of the Marketing Team, create social tiles, flyers, infographics, table signs, menus
Collaborate with supervisor and marketing team to establish marketing strategies that support profitability

Data Analysis

Capture and analyze data; use insights to guide social media strategy
Manage marketing spend and identify opportunities for cost optimization
Analyze sales mix
vs spend to determine sustainability and educate future marketing decisions

Event Coordination

Develop and oversee daily, weekly, monthly, quarterly, and annual programming & events calendar

Keep
costs within the budget by recruiting sponsors and other funding

Coordinate all applicable parties in the execution of each event, including onsite team and outside vendors, ensuring the entire event is set up for success from start to finish

With the support of NLE Marketing Team, design marketing campaigns for each event, including but not limited to social media promotion, press, collaborations, digital & print media

Training & Leadership

Train bartenders and 3rd party vendors on event standards and service standards
Develop event briefs for the onsite team and provide training for all new hires
Act as Manager on Duty when onsite

Qualifications:

3-5+ years of proven experience in social media marketing and event coordination

Excellent writing, communication, and customer service skills

Proficiency in graphic design and photo/video editing; understanding of social media analytics and tools, digital marketing, and marketing channels

Strong organizational, communication, analytical, leadership, and project management skills
Ability to work the hours needed for each location; including some nights and weekends to capture content during peak hours

Benefits:

Health Insurance Reimbursement up to $100/mo

1 week of PTO (40 hours)

401K Matching up to 5%

10% Employee Discounts on Housing

$35/mo Cell Phone Reimbursement

Limited access to New Land Property Amenities

New Land Enterprises

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