About the Role

Penrith Panthers, Melbourne Storm, Canterbury-Bankstown Bulldogs, ACT Brumbies and Adelaide Crows are among the elite sporting organisations partnered with O’Neills Sportswear - a global leader in teamwear apparel with more than 100 years of heritage and a rapidly growing presence within the Australian market.

As we continue to expand nationally, we are seeking an experienced and commercially driven Head of Teamwear - Australia to lead and grow our grassroots teamwear division nationally. This senior leadership role is responsible for driving sales performance, managing key strategic relationships, and leading a high-performing team of Business Development Executives across Australia.

The successful candidate will combine strong leadership capability with a hands-on sales mindset, bringing energy, structure and strategic direction to a fast-paced sporting apparel environment.

This is a pivotal role focused on expanding market share, strengthening customer partnerships, and delivering sustainable revenue growth across grassroots sporting clubs, schools and associations.

Key Responsibilities

Sales Leadership

Drive revenue growth across all grassroots sporting categories and regions
Identify new business opportunities, partnerships and market expansion initiatives
Monitor market trends, competitor activity and customer insights to inform strategy
Deliver against annual sales budgets, margin targets and KPI objectives

Team Leadership & Performance Management

Lead, mentor and develop a national team of Business Development Executives
Create a high-performance sales culture built around accountability, collaboration and customer service
Conduct regular sales reviews, pipeline meetings and performance evaluations
Support the team in major presentations, negotiations and strategic account management
Assist with recruitment, onboarding and ongoing training of sales personnel

Key Account & Relationship Management

Build and maintain strong relationships with major grassroots sporting organisations, clubs, schools and associations
Manage strategic national accounts and high-value commercial opportunities
Represent the business at industry events, sporting functions and stakeholder meetings
Work collaboratively with internal departments including operations, customer service, marketing and product teams

Operational & Commercial Oversight

Forecast sales performance and manage reporting requirements
Ensure CRM systems, sales processes and reporting standards are maintained
Collaborate with operations and supply chain teams to support customer delivery outcomes

Skills & Experience

Proven experience in a senior sales leadership role, ideally within sports apparel, teamwear, uniforms or related industries
Strong understanding of the Australian grassroots sporting landscape
Demonstrated experience leading and managing sales teams
Excellent commercial acumen and negotiation skills
Strong relationship management and stakeholder engagement capability
Ability to balance strategic leadership with hands-on execution
High level communication, presentation and organisational skills
Experience working with CRM systems and sales reporting tools
Ability to travel nationally as required

Desired Attributes

Passion for sport and grassroots community engagement
Results-driven with a growth mindset
Strong leadership presence and ability to inspire teams
Resilient, adaptable and solutions-focused
Collaborative and customer-centric approach

What We Offer

Opportunity to lead a nationally recognised grassroots teamwear division
Dynamic and passionate sporting environment
Competitive salary package
Opportunity to make a genuine impact within Australian grassroots sport

O'Neills Sportswear

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Head of Teamwear - Australia