About Us

Perth Racing (the trading name of the West Australian Turf Club) is the premier thoroughbred racing club in WA, operating both Ascot and Belmont Park racecourses. As a multi-faceted racing, entertainment and event business, we stage more than 90 race meetings per year, including Melbourne Cup Day at Ascot, Perth Cup, the Pinnacles series and The Quokka.

The role

Perth Racing is seeking a CRM and Insights Specialist who will play a critical role in driving customer engagement, growth, and long-term value through data-led, personalised communication strategies. Working collaboratively with a team of marketers, you will have the opportunity to work with a sophisticated CRM system (HubSpot) and a passionate team to drive customer-centric outcomes, enhance our event experiences and improve our marketing efficiency. Partnering closely with the Finance and Event Operations teams, you will deliver best-in-class CRM setups that deepen customer connection and maximise lifetime value for the Club.

You will support the delivery of data-driven CRM activity across all Perth Racing customer segments - including race day patrons, Members, partners, prospects, and industry contacts - through accurate data management, insight generation, and campaign execution that contributes to commercial return for the Club.

Don't miss this opportunity to help drive one of Perth's iconic sport and entertainment brands at the coalface of customer engagement. This opportunity would ideally suit someone who has a passion for CRM, data and customer insights.

This is a full-time position which will include race day work on Saturdays during peak periods.

If you are looking to join a dynamic, fast paced and customer organisation, this is the role for you!

Responsibilities

We are seeking a highly motivated individual who will be responsible for the delivery outcomes in the following areas:

CRM execution and campaign delivery
Customer journey execution and delivery
Platform and integration delivery
Performance insights and cross-team data support
Data integrity, compliance and best practice

About you

You’re an experienced CRM specialist with a degree or diploma in Marketing, Business, Communications, Data Analytics, or a related field. You have demonstrated proficiency for campaign delivery across multiple channels, proven experience building, testing, and optimising automated customer journeys and personalised communications at scale. You have experience working with CRM-integrated platforms such as ticketing, membership, loyalty, or booking systems, with a sound understanding of data flows between connected systems.

You have demonstrated ability to produce campaign performance reports, dashboards, and data-driven insights that inform optimisation decisions along with experience working cross-functionally, supporting internal stakeholders with data, reporting, or CRM activation needs.

Why Perth Racing?

Perth Racing is a vibrant and highly supportive organisation with a proud history and an exciting future. We offer a diverse working environment, an inclusive culture and significant opportunity for professional growth and development.

We offer free on-site car parking, salary packaging, complimentary admission tickets for race day events and other employee discounts.

Apply now

Applications should be addressed to the CRM and Customer Engagement Manager - please include a CV and cover letter outlining why you feel you’d be the ideal candidate for this role.

If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest in Perth Racing.

Only candidates with current and valid working rights for Australia will be considered. Direct applications only - at this time we will not be considering candidates from recruitment agencies.

Perth Racing

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