Reports to: Chief Executive Officer
Direct Reports: Digital Content and Engagement Officer, Seasonal Interns and work placement students
Term: Full time contract until 30 June 2027
Location: Hybrid: Softball Australia Office - Sport House, Albert Park, Melbourne

Ready to step up to the plate? Softball Australia is on the hunt for a creative, organised, sport-loving marketing and communications all-rounder to join our team during an exciting time for the game - and help us deliver the world’s biggest women’s softball event right here on home soil.

This isn’t your average mat leave cover. This is your chance to help shape the story of Australian softball as we build towards the WBSC Women’s Softball World Cup Finals 2027. If you love fast-paced environments, big campaigns, and bringing people together through sport, you’ll feel right at home with us.

Why Softball Australia?

We’re the National Sporting Organisation for softball, representing 23,000+ members and over 100,000 players nationwide, from grassroots legends to world-class athletes. Our vision is simple: softball is for everybody, and we’re here to inspire heroes on the world stage.

Our values: Unified. Respect. Creative & Brave. Fun.
If that sounds like you, keep reading.

What You’ll Be Doing

You’ll be the engine room behind Softball Australia's marketing, communications and commercial activity - helping grow participation, build audiences, strengthen partnerships and elevate the profile of our sport on the road to the WBSC Women's Softball World Cup Finals 2027.

This is a hands-on role that sits at the centre of brand, media, digital, partnerships and major events. One day you might be planning a national campaign, the next managing a sponsor activation, coordinating media opportunities or helping deliver a World Cup milestone.

Your week might include:

leading national marketing campaigns that grow awareness, participation and engagement
Crafting compelling content and copy that inspires people to connect with softball
Overseeing digital content planning and audience growth alongside our Digital Content & Engagement Officer
Managing Media opportunities, team announcements and high profile event moments
Working with photographers, videographers, broadcasters, designers and other suppliers to bring our stories to life
Delivering the marketing and communications plan for the 2027 Women's Softball World Cup Finals
Building strong relationships with commercial partners and delivering activations that create genuine value
Identify opportunities to support partnership growth and maximise sponsor engagement
Managing merchandise and apparel initiatives that drive fan engagement and commercial outcomes
Protecting and strengthening the Softball Australia brand across every touchpoint
Collaborating with Stakeholders across the sport to help deliver lasting impact for softball in Australia

What You Bring to the Team

A degree in Marketing/Communications or equivalent experience
Experience coordinating marketing and comms (bonus points if it’s in sport or a member-based organisation)
Strong writing skills and a knack for social-first content
Confidence working across digital channels, campaigns and reporting
Experience with Adobe Creative Suite and Canva
Data literacy - you know how to read the numbers and make smart recommendations
Excellent organisation, time management and attention to detail
A collaborative, proactive, solutions-focused mindset
Ability to juggle competing priorities without dropping the ball
A Working With Children Check (or willingness to obtain one)

What You’ll Love About This Role

Your chance to build the stories for the Softball World Cup Finals
A genuinely supportive, values-driven team
The chance to work on a once-in-a-generation global event
Hybrid flexibility - based at Sport House, Albert Park
Real creative freedom and the ability to make your mark
A role where your work directly grows a sport loved by thousands

Ready to join the team?

If you’re passionate about sport, storytelling and creating impact and you want a role where no two days look the same, we’d love to hear from you.

Step up to the plate and help us deliver something special.

Child Safeguarding

Softball Australia is committed to providing a safe, inclusive and supportive environment for all children and young people participating in our sport.

We believe that children have the right to feel safe, respected and valued in all softball activities. Child safety is everyone’s responsibility and we expect all staff, volunteers, coaches, officials and participants to uphold the highest standards of behaviour.

At Softball Australia we have zero tolerance for child abuse, neglect, or harm in any form and require all applicants that will work with children and young people to undergo an extensive screening process prior to appointment this may include a police check.

A copy of Softball Australia’s Safeguarding Children and Young People Policy can be found here softball.org.au/integrity/integrity-and-policies

Softball Australia Limited

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