ABOUT SUPERCARS

The Repco Supercars Championship is the premier motorsport category in Australasia and one of the most watched and attended sports in the country. The sport is evolving and is now globally recognised as the best touring car category in the world and a leader in motorsport entertainment.

Our ambition is to be a part of every Australian household. That is, we aim to grow value by increasing our reach and improving our market relevance, so it is an exciting time to be a member of the Supercars team, as we continue to grow as one of the leaders in Australian sport.

PRIMARY PURPOSE

This role is primarily responsible for driving new business revenue growth for Supercars by identifying, developing and securing new commercial partnerships across the sport’s key revenue pillars.

The focus is on active prospecting, solution-based selling and closing new deals, leveraging the scale, passion and reach of the Supercars community to deliver return-on-investment driven outcomes for brands and agencies.

Key revenue pillars include:

Repco Supercars Championship (Series)
Supercars-promoted Events
Bathurst 12 Hour
Category and commercial rights

KEY RESPONSIBILITIES

New Business Development & Sales Execution

Own new business development activity end-to-end, with a strong emphasis on outbound prospecting, pitching and deal conversion
Identify and pursue new revenue opportunities that supplement and expand existing commercial offerings across the sport
Proactively engage brands and agencies in market, positioning Supercars as a premium platform to achieve marketing and commercial objectives
Build and maintain a robust sales pipeline across opportunities ranging from ~$20k to $1m+
Execute the full sales cycle including prospecting, cold outreach, proposal development, negotiation and contract execution
Drive both short-term event-based sales and longer-term Championship or multi-event partnerships

Commercial Solutions & Negotiation

Develop tailored, ROI-led partnership solutions aligned to client objectives, category insights and audience data
Utilise Supercars research tools and commercial insights to create compelling, insight-led sales propositions
Negotiate commercial terms and manage contractual processes in collaboration with Legal and Finance
Source and secure a range of revenue opportunities including sponsorships, signage, activations, hospitality and category rights

Collaboration & Market Presence

Work closely with the Head of Sales and broader Commercial team to support revenue targets and new business goals
Attend Supercars events with prospective clients and agency partners to showcase the sport and accelerate deal momentum
Maintain up-to-date CRM records, tracking prospects, pipeline activity and deal progress
Monitor market activity, competitor partnerships and category gaps to inform ongoing prospecting strategies

KEY ACCOUNTABILITIES

Deliver against agreed new business revenue targets
Maintain a disciplined, proactive and consistent outbound sales approach
Build a high-value pipeline across all Supercars properties
Secure new commercial partners and successfully convert opportunities into signed agreements
Support the ongoing growth and relevance of Supercars through innovative commercial partnerships

KEY RELATIONSHIPS

Internal

Head of Sales
Partnerships Team
Commercial Insights
Legal
Finance
Marketing & Communications
Events (including Bathurst 12 Hour)

External

Brands and senior marketing stakeholders
Media and sports marketing agencies
Prospective sponsors and commercial partners
Contracted on-sellers

EXPERIENCE

3-5+ years’ experience in new business sales, sponsorship sales or commercial partnerships, ideally within sport, entertainment, media or live events
Proven ability to prospect, pitch and close new business, managing opportunities from lead generation through to executed contracts
Strong track record of achieving or exceeding revenue targets across a mix of short-term and long-term deals
Experience developing bespoke, ROI-driven commercial solutions aligned to brand and marketing objectives
Confident engaging senior stakeholders across brands and agencies
Commercially astute negotiator, comfortable working through terms with legal teams
Highly organised, pipeline-driven and disciplined in CRM usage
Existing industry network desirable, with the appetite and capability to build new relationships
Passion for sport and live events highly regarded

Supercars

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