The Western Football Netball League (WFNL) is responsible for the governance and strategic development of community football and netball across Melbourne’s western region.

Comprising 34 Member Clubs, more than 400 teams and 10,000 participants, the WFNL delivers inclusive Open Age and Junior competitions. Our vision extends beyond competition - we are committed to strengthening community connection, participation and the long-term growth of football and netball in the west.

We are seeking a passionate, motivated, creative and proactive individual to join our team as the Media Manager. This dynamic role is integral to achieving the League’s media, commercial and broader business objectives.

Reporting directly to the CEO, the successful candidate will lead the League’s media and communications portfolio through strategic planning and execution. This role requires a passionate self-starter with the initiative and drive to proactively shape and elevate the League’s media presence, playing a key role in enhancing the WFNL brand across the western region and metropolitan Melbourne.

Responsibilities

The Media Manager is responsible for leading and growing the WFNL’s media, communications and digital content strategy, driving audience engagement, brand growth and commercial outcomes across all platforms.

Lead the WFNL’s digital media presence across our website and social platforms, driving growth in audience, engagement and brand visibility;
Oversee the production of weekly in-season WFNL TV and Podcast content in partnership with broadcast providers;
Create and deliver engaging, digital-first content across all platforms, including the Local Footy Hub app;
Drive commercial outcomes through sponsor integration, advertising and partner activations across WFNL media channels;
Produce key League publications and communications, including the Footy Record, newsletters, media releases, feature content and Annual Report;
Manage end-to-end content delivery across match days, events and the Finals Series, including photography, video and live coverage;
Lead the planning and delivery of the annual WFNL Media Day;
Support the delivery of key WFNL events, including the Season Launch, Club Development Conference, Finals Series, and Junior and Senior Presentation events, through media, marketing and communications execution;
Build and manage a network of media contributors, including writers, photographers, videographers and volunteers;
Manage broadcast and media partnerships to maximise reach, content quality and audience impact;
Identify and deliver new media, content and commercial opportunities to grow the WFNL brand; and
Undertake other duties as directed by the Chief Executive Officer.

Western Football Netball League

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