Keilor Basketball Association (KBA) is seeking a creative, organised and highly motivated Manager - Media, Marketing & Events to lead the Association's media and marketing presence and coordinate the delivery of key events across the organisation.
This is a hands-on role suited to someone who can move comfortably between developing a social media strategy, creating engaging content, coordinating an NBL1 game night and working with staff across the organisation to promote their programs and competitions.
The successful candidate will take ownership of KBA's media and marketing channels while playing a central role in delivering high-quality experiences for our members, supporters, partners and broader basketball community.
About the Role
Reporting to the CEO, the Manager - Media, Marketing & Events will be responsible for KBA's overarching media and marketing approach and the planning and delivery of key Association events.
The role will work collaboratively across all areas of KBA, providing both strategic direction and practical support to ensure our programs, competitions, teams and events are effectively promoted and professionally delivered.
Media & Social Media
You will lead KBA's presence across its digital and social channels, including:
- Developing and implementing KBA's overarching social media and content strategy.
- Overseeing, developing and publishing content across all KBA social media channels.
- Developing content calendars and ensuring a consistent flow of relevant and engaging content.
- Identifying opportunities to grow KBA's digital audience and increase engagement with members and the broader basketball community.
- Ensuring KBA maintains a consistent and professional brand and voice across its channels.
- Coordinating photography, video and other content requirements.
- Identifying new content opportunities and ways to better tell the stories of KBA's people, programs and teams.
- Monitoring channel performance and using insights to continually improve KBA's digital approach.
- Manage and direct KBA’s Social Media Intern.
Marketing
The Manager will support marketing activity across the entire Association, including:
- Working with KBA staff to develop marketing plans for programs, competitions and initiatives.
- Providing guidance and support to staff responsible for promoting their respective areas of the organisation.
- Coordinating marketing campaigns to drive participation, engagement and awareness.
- Supporting the development of promotional material and digital assets.
- Ensuring marketing activity across different areas of KBA is coordinated and aligned with the Association's broader strategy and brand.
- Supporting the promotion and activation of KBA partners and sponsors.
- Oversee KBA’s Merchandise Store in coordination with partner.
NBL1 Home Game Delivery
A major component of the role will be coordinating the delivery of KBA's NBL1 home game nights and creating a professional and engaging experience for players, partners and spectators.
Responsibilities will include:
- Leading the planning and operational delivery of NBL1 home game nights.
- Developing detailed event run sheets and game-day plans.
- Coordinating internal and external stakeholders.
- Managing and briefing game-day staff and volunteers.
- Coordinating entertainment, presentations, activations and other game-night elements.
- Working with KBA's basketball, commercial and operational staff to ensure all game-day requirements are delivered.
- Supporting sponsor and partner activations.
- Continually developing the NBL1 game-night experience to increase attendance and engagement.
The role will require infrequent weekend and evening work during the NBL1 season.
NBL1 Media Day
The Manager will lead the planning and delivery of KBA's annual NBL1 Media Day, including:
- Developing the Media Day schedule and detailed run sheet.
- Coordinating players, coaches, staff, photographers, videographers and other stakeholders.
- Planning content requirements in advance to maximise the value of the day.
- Coordinating photography, video, interviews and other content capture.
- Ensuring content is captured to support KBA's media, marketing, commercial and game-day requirements throughout the season.
Events
Beyond NBL1, you will collaborate with KBA staff to plan and deliver a range of Association events throughout the year.
These may include:
- Awards and presentation nights.
- Fundraising events.
- Partner and stakeholder events.
- Community and participation events.
- Other special events and Association initiatives.
Your role will vary between leading events directly and supporting other KBA staff to successfully deliver events within their areas.
Corporate Partnerships
The Manager will work closely with the CEO to support the delivery and servicing of KBA's commercial partnerships and key stakeholder relationships, including:
- Supporting the CEO in maintaining strong relationships with KBA partners and sponsors.
- Coordinating the delivery of agreed partnership benefits, activations and promotional commitments.
- Ensuring partner commitments are incorporated across KBA's digital channels, events and NBL1 game nights.
- Liaising with partners regarding content, activations and upcoming opportunities.
- Supporting the development of partnership reports, presentations and other communications.
- Identifying opportunities to increase the value and exposure delivered to KBA partners.
About You
We are looking for someone who combines creativity with strong organisation and execution.
You will ideally have:
- Experience in marketing, communications, media, events or a related field.
- Strong understanding of social media platforms and digital content.
- Experience developing and delivering social media and marketing strategies.
- Strong written communication and content development skills.
- Demonstrated event planning and delivery experience.
- Excellent organisational skills and the ability to manage multiple projects and deadlines.
- Confidence coordinating a wide range of stakeholders.
- The ability to develop detailed event plans and run sheets and then lead their execution.
- The ability to provide direction, feedback and development support to interns and other content contributors.
- A collaborative approach and the ability to work effectively across different departments.
- The ability to work independently and take ownership of projects from concept through to delivery.
- A willingness to work evenings and weekends when required.
Experience within sport, basketball, events or a membership-based organisation would be advantageous but is not essential.
Why Join KBA?
Keilor Basketball Association is one of Victoria's largest basketball associations, delivering competitions, representative basketball, high-performance programs and participation opportunities to thousands of members each year.
This role provides an opportunity to take genuine ownership of the way KBA presents itself to its community.
Rather than working solely within one area of marketing or events, you will have the opportunity to shape strategy, create content, develop people, build events and then see those experiences come to life.
For someone who enjoys sport, media and events and wants a role with significant variety and creative freedom, this is an opportunity to make a visible impact across the entire Association.
