Marketing Specialist
NSW Fire Extinguisher Services Pty Ltd
Tempe, NSW 2044
$85,000 - $90,000 a year - Full-time
NSW Fire Extinguisher Services Pty Ltd is an established fire protection services company based in Tempe, NSW 2044, providing fire safety equipment and related fire protection services. The company is committed to delivering high-quality fire safety solutions designed to assist customers in protecting their people, properties and businesses. With a team experienced in various aspects of fire safety, the company undertakes inspections in accordance with applicable industry standards, including AS 1851-2012, and works with industry manufacturers and suppliers to provide appropriate fire protection equipment and solutions.
Operating in a specialised and safety-focused industry, NSW Fire Extinguisher Services Pty Ltd recognises the importance of effectively communicating its services, strengthening its market presence and maintaining relationships with existing and prospective customers. As the business continues to develop its position within the fire protection industry, there is an increasing need for structured marketing activities that promote the company's services, enhance customer engagement and identify opportunities within relevant commercial markets. To support these objectives and the ongoing development of the business, NSW Fire Extinguisher Services Pty Ltd is seeking to employ a Full-Time Marketing Specialist.
About the role:
The Marketing Specialist plays a central role in developing and executing strategic marketing initiatives that increase brand awareness, generate qualified leads, and support the sales objectives of NSW Fire Extinguisher Services Pty Ltd. The Marketing Specialist will work closely with the sales and operations teams, external clients, suppliers, and other key stakeholders to plan and deliver integrated marketing campaigns across multiple channels, aligned with the company’s business growth strategy and commercial objectives.
As a full-time position, the Marketing Specialist will be responsible for strengthening the company’s market presence within the fire protection and safety services industry, promoting its range of services and products, identifying new market opportunities, and developing marketing activities that support customer acquisition and long-term business growth.
Key Responsibilities:
· Market Research: Conducting market research and analysing industry trends, customer demand and competitor activity within the fire protection and safety services sector to identify opportunities for business growth and service expansion. Identifying potential market segments and prospective customers to support sustainable business growth.
· Brand Management: Maintaining consistent brand positioning, messaging and presentation across all marketing channels, including customer communications, digital platforms, website content, advertising materials and promotional collateral.
· Promotions and Advertising: Planning, coordinating and evaluating promotional and advertising activities designed to increase awareness of the company's fire protection products and services. Monitoring campaign performance, customer enquiries, lead generation and return on marketing investment to improve overall marketing effectiveness.
· Business Growth and Development: Developing, implementing and evaluating marketing strategies to promote the company's fire protection products and services to relevant customer markets, ensuring marketing activities are aligned with organisational growth objectives and sales targets.
· Sales Promotion: Planning and coordinating targeted sales promotions, service campaigns and customer acquisition initiatives to support the sales team, attract prospective clients and encourage existing customers to utilise the company's range of fire protection products and services.
· Digital Marketing and social media: Developing and managing digital marketing activities, including website content, email marketing, social media communications and online campaigns, to strengthen the company's digital presence, generate enquiries and improve engagement with existing and prospective customers.
· Marketing Analytics: Analysing marketing data, campaign results, customer engagement, enquiries and other relevant performance metrics to assess the effectiveness of marketing activities, identify areas for improvement and support data-driven marketing decisions.
· Relationship Management: Working closely with management, sales and operational teams, suppliers, clients and external service providers to coordinate marketing activities and ensure marketing initiatives support broader business objectives. Maintaining professional relationships with key stakeholders and gathering market feedback to identify opportunities for service improvement and business development.
Candidate must have:
· 1-2 years previous experience as a Marketing Specialist.
· Be able to work within a team to continue to meet the high standards expected excellent communicate.
· Relevant qualification of industry skills or proven experience
· Strong management and planning skills
· Attention to detail
· Understanding of performance marketing metrics, reporting, and optimisation techniques.
· Strong organisational skills with the ability to manage multiple priorities and deadlines.
· Analytical mindset with attention to detail and problem-solving skills.
Personal Attributes
· Creative and content-driven with a strong mindset
· Proactive and results-oriented
· Detail-focused with strong brand awareness
· Collaborative team player
· Strong communication skills
We will provide:
· Good working environment
· Complete support from management
· Two days off per week
If you are interested in the role available please apply with a resume and cover letter.