Marketing Specialist
Artisan Bake Distribution
Villawood, NSW 2163
$80,000 - $85,000 a year - Full-time
Artisan Bake Distribution connects premium artisan bakers with cafés and retailers across Sydney. Built on a foundation of quality products and dependable delivery, we focus on bringing high-end baked goods to market with consistency and care. With a growing customer base and expanding supplier network, we are now looking to strengthen our marketing capability to support the next stage of growth.
About the role:
The Marketing Specialist plays a central part and is responsible for developing and executing strategic marketing initiatives that drive awareness, generate inbound leads, and support the sales objectives of Bakery Distribution. The Marketing Specialist works closely with the sales team, external clients, key product suppliers and operations to plan and deliver integrated marketing campaigns across various channels — all aligned to the business's growth strategy and commercial targets. As a full-time position, this role will play a pivotal part in driving our marketing initiatives and brand awareness across multiple channels.
Key Responsibilities:
• Market Research: Undertaking market research and analysing industry trends, customer demand and competitor activity within the wholesale and distribution sector to identify opportunities for business growth and product expansion. Identifying and developing new business opportunities, including expanding into new markets and onboarding new customers to achieve sustainable year-on-year growth
• Brand Management: Ensuring consistent brand positioning and messaging across all channels, including distributor communications, digital platforms and promotional materials
• Promotions and Advertising: Monitoring and evaluating marketing campaign performance, sales outcomes and return on investment to optimise marketing effectiveness and support data-driven decision-making.
• Business growth and development: Developing, implementing and evaluating marketing strategies to promote products across wholesale, retail and distribution channels, ensuring alignment with organisational sales objectives.
• Sales Promotion: Planning and coordinating trade promotions, pricing strategies and seasonal campaigns to support distributors, retailers and key accounts.
• Digital Marketing and Social Media: Developing and managing digital marketing initiatives, including website content, email marketing and online campaigns, to support lead generation and customer engagement in a B2B environment.
• Marketing Analytics: Analysing marketing data and metrics to measure the effectiveness of marketing campaigns, identify areas for improvement, and make data-driven marketing decisions.
• Relationship Management: Collaborating with suppliers and product teams to ensure product offerings meet market demand, including identifying gaps and recommending new product development or improvements. Establishing and maintaining strong relationships with distributors, suppliers, clients and external service providers to support marketing activities and business objectives
Candidate must have:
· 1-2 years previous experience as a Marketing Specialist.
· Be able to work within a team to continue to meet the high standards expected excellent communicate.
· Relevant qualification of industry skills or proven experience
· Strong management and planning skills
· Attention to detail
· Understanding of performance marketing metrics, reporting, and optimisation techniques.
· Strong organisational skills with the ability to manage multiple priorities and deadlines.
· Analytical mindset with attention to detail and problem-solving skills.
Personal Attributes
· Creative and content-driven with a strong mindset
· Proactive and results-oriented
· Detail-focused with strong brand awareness
· Collaborative team player
· Strong communication skills
We will provide:
· Good working environment
· Complete support from management
· Two days off per week
If you are interested in the role available please apply with a resume and cover letter.